Become a big deal on purpose.
Reply to the big accounts while their post is still warm. Schedule a fortnight in an afternoon. Let the machine write five versions and pick the one that doesn't sound like a brand. Growth on X is a job — this is the staff you can afford.
No card. No onboarding call. No “book a demo” purgatory.
Replied to @sarabuilds nine minutes after she posted.
Add lived experience · 312 likes · 48K views
wire is checked
in your voice
You are doing four jobs at 11 p.m. and losing.
One desk, five staff, none of them need a salary.
The full masthead
Five features. No add-on pricing, no “contact us for the good one”.
Be early, every time
Watch the accounts your future followers already read. When one posts you get a ping, three drafted takes in your voice, and a one-tap send.
A fortnight in an afternoon
Week grid, month grid, or the Day Book timeline. Connect X once and it files each post for you, on the minute, in your own timezone.
Five takes, one of them good
Give it four words and a tone. It gives you earnest, bold, analytical and playful, drafted from what's landing in your niche. You stay the editor.
Every entry, and what it earned
One timeline of everything you put out — replies and posts alike — carrying the real likes, replies and reach each one brought back.
Somebody's talking about you
Watch keywords as well as people: your brand, your rival, your problem space. You're in the thread while it's still warm, not the morning after.
Everything's in every plan. We don't do tiers where the good feature costs extra.
See the plans →Pick your beat
Same paper, different edition. The setup questions follow the path you choose.
One account, all of your face on it
You are the product. You need consistency and fast replies without living inside the app.
Start here →Building in public, badly, until now
Ship notes, metrics posts and launch threads, scheduled around the actual work.
Start here →Nobody hears the launch you whisper
Catch every mention of the brand and the competitor, and reply before the thread cools.
Start here →You know things. Nobody knows you
Turn the replies you'd write anyway into a following, one warm thread at a time.
Start here →“The postbag is empty. We opened this week, and we'd rather print nothing than print something we made up.”
Use it free, and if the reply-first loop moves your numbers, we'd love the letter. Until then, here's what the paper does rather than who says it works.
Plugs into the rest of your desk
Native X API for posting. Alerts wherever you actually look.
Connect once with OAuth. Replies and scheduled posts go out from your own account.
A ping the moment a watched account posts or your keyword shows up, with the post attached.
Reply angles and original drafts, written to your voice and your niche — never pooled with anyone else's.
Tomorrow's edition isn't going to write itself.
Start on the free plan, every feature switched on. If the loop doesn't move your numbers, stop — nothing is deleted and nobody will phone you about it.
Paid plans from $9/mo when you want more room.